Tavi

Personal care with a softer personality.

Tavi is a natural deodorant concept built around simple ingredients, expressive color and an approachable visual identity.

Lavender Tavi natural deodorant with bergamot and cedarwood

Overview

Natural care without the expected aesthetic.

Tavi moves away from muted personal-care conventions with a brighter and more expressive identity. Soft forms and a friendly wordmark balance the stronger color palette, creating a brand that feels both contemporary and approachable.

Client

Tavi

Industry

Personal Care

Outcome

Flexible personal-care identity

Open Tavi natural deodorant with bergamot and cedarwood

Tavi deodorant displayed with bergamot, leaves and cedarwood

Close-up of lavender Tavi natural deodorant packaging

Approach

Simple, friendly and easy to recognize.

The identity was designed around a small set of recognizable elements that can move easily between packaging and communication. Bold color creates impact while softer shapes keep the overall personality warm and accessible.

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