Piko

A playful packaging concept for natural snacks.

PIKO is a cheerful natural snack brand designed to bring more joy to everyday snacking. Playful shapes, bold colour and a friendly character create a warm, memorable presence on shelf.

Two PIKO natural energy bite pouches with snack balls

Overview

Natural ingredients. An expressive personality.

Simple ingredients meet a visual identity full of character. Soft, oversized shapes and confident typography give PIKO a distinctive presence, while a warm palette keeps the brand approachable. The result is packaging that feels as joyful as the snack inside.

Client

PIKO

Industry

Food & Beverage

Outcome

Launch-ready packaging system

Close-up of cranberry and peanut energy bites

Close-up of PIKO packaging with the orange character

Approach

Designed to feel as good as the product itself.

The visual direction combines playful forms, confident typography and a warm colour palette to make PIKO feel approachable at first glance. Every element was kept simple and flexible, creating a system that works consistently across packaging, print and supporting brand touchpoints.

Legal Notice