Mello

A refreshing identity with a playful edge.

Mello is a sparkling green tea brand built around fresh ingredients, bold typography and an energetic visual language.

Mello sparkling green tea can floating against a teal background

Overview

Fresh ingredients. A bold point of view.

Mello combines the clarity of a modern beverage brand with a playful personality. A confident wordmark, fresh color palette and simple graphic elements create a flexible identity designed to stand out in a crowded drinks category.

Client

Mello

Industry

Food & Beverage

Outcome

Flexible beverage identity

Lime and mint sparkling drink being poured over ice

Limes, mint leaves, ice and matcha arranged on a teal surface

Close-up of the Mello sparkling green tea can with water droplets

Approach

Built to feel as refreshing as the drink.

The visual direction balances simplicity with energy. Strong typography, generous color and playful graphic details create a system that feels distinctive across packaging, digital applications and supporting brand touchpoints.

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