Lumo

A warm identity inspired by natural fragrance.

Lumo is a home fragrance brand combining botanical inspiration with a bold, contemporary visual identity.

Green Lumo scented candle and packaging on a yellow backdrop

Overview

Natural notes. Contemporary character.

Lumo translates botanical ingredients into a warm and recognizable brand world. Deep green, organic forms and straightforward typography give the identity a natural quality without relying on traditional wellness aesthetics.

Client

Lumo

Industry

Home & Lifestyle

Outcome

Distinctive fragrance identity

Lit Lumo candle with box, matches and botanical styling

Basil leaves and sandalwood beside a Lumo candle

Close-up of a lit green Lumo candle and packaging

Approach

A visual language built around atmosphere.

The system combines rich color, organic graphic forms and minimal typography to create a flexible identity across candles, packaging and supporting brand materials. The result feels warm, modern and immediately recognizable.

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