Kudo

Specialty coffee with a confident presence.

Kudo is a specialty coffee concept that combines expressive color, bold typography and straightforward product information.

Orange Kudo specialty coffee bag surrounded by coffee beans

Overview

Coffee packaging made to stand out.

Kudo brings a contemporary visual attitude to specialty coffee. Strong color contrast and oversized typography create immediate recognition, while a structured information system keeps origin, flavor and product details clear.

Client

Kudo

Industry

Coffee & Beverage

Outcome

Distinctive packaging system

Roasted coffee beans in a scoop with Kudo packaging behind

Close-up of the orange Kudo specialty coffee bag

Approach

Bold enough for the shelf. Clear enough for the coffee.

The packaging system combines a strong typographic identity with flexible color and simple graphic elements. Each variety can develop its own character without losing the consistency of the wider Kudo brand.

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